López (top left) giving the Benchmark email marketing
seminar to CONAGAN and CANICARNE participants.
With CONAGAN, López created new promotional materials to increase the organization’s visual presence and garner attention for their upcoming VII National Livestock Congress. He also developed branding proposals for their new national training center and for their regional congresses. Reuniting with CANISLAC allowed López to redesign their logo and strengthen their brand identity. Building on the capacity of his past assignment, López also led a seminar for CONAGAN and CANICARNE on a free email marketing platform called Benchmark to promote sustainable and proper email marketing practices, such as running maintenance on email lists, designing email layouts, and measuring the efficacy of each email campaign. In addition, López met with three small-scale dairy producers, to address their branding needs, such as logo design, label placements on their products and design concepts for future marketing campaigns.
López’s design samples for Tias Especiales’s
Yogurt con Amor brand.
After branding recommendations and specific proposals are approved and finalized, these organizations and producers will be able to raise their brand visibility to greater heights. However, it’s important to note that marketing and branding isn’t a one-time job, it requires continuous improvements over time. López hopes future F2F volunteers will be able to travel to Nicaragua to help these organizations and producers continue to review their branding and marketing, and to set up individual brand identity guides for greater professional implementation of their respective brands.